Every company needs marketing to promote their products & services. There are mainly two types of marketing one is ‘Business to Business’ (B-B) & another one is ‘Business to Customer’ (B-C).
Marketing is evolving quite rapidly due to technological advancement. Nowadays, Digital Marketing is quite in the trend. It is found that Digital Marketing is quite effective, cost-efficient & less time consuming as compared to conventional marketing. In this article we have covered what is Digital Marketing?, its elements, advantages & disadvantages. So let’s dive into it!
Table of Contents
What is Digital Marketing?
Digital Marketing is a new way of marketing/promoting businesses, products & services using online-based digital platforms. You can also define Digital Marketing as the actions of promoting & selling services, products by optimizing online marketing strategies & tactics such as Search Engine Marketing, social media marketing, and email marketing.
Nowadays everybody is talking about Digital Marketing, how it is different & can do wonders for your business, but in the end, Digital Marketing is a component of Marketing. The only difference is you can use the technology & reach to your targeted audience & track your efforts more accurately than traditional marketing.
Though it is a component of Marketing, Digital Marketing has a wide spectrum as it covers almost all online platforms for marketing & promotion purposes.
Following is the list of Primary elements of Digital Marketing-
- Website Design & Development
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- SMO (Social Media Optimization)
- SMM (Social Media Marketing)
- Content Marketing
- Influencer Marketing
- Email Marketing
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Website Design & Development-
Website design & development is the first & most important step for your business to create a strong online presence & apply Digital marketing strategy. A creative & engaging website can improve website traffic, user engagement & ROI of your business. -
SEO (Search Engine Optimization)-
SEO or Search Engine Optimization is the series of actions taken to optimize the website to get more organic traffic from the search engine results page. -
SEM (Search Engine Marketing)-
SEM is the best & most significant way to boost or grow your business in such a competitive marketplace. Google is one of the most famous platforms in India for SEM ads. SEM ads help businesses to improve their visibility in a search engine. -
SMO (Social Media Optimization)-
In simple words optimizing your social media post using a few tricks & techniques to increase the organic reach of your social media post or story. It also helps to increase the awareness about your products & services. We are going to discuss more about it in upcoming blogs. -
SMM (Social Media Marketing)-
Social Media Marketing is quite an effective & powerful way to reach your targeted customers. Social Media Marketing is “push marketing” whereas Search engine Marketing is a pull-type of marketing. In Search Engine Marketing, products are promoted using “users search intent data” collected by Search Engines. Whereas Social Media Marketing is a push-type of marketing which simply means your ads gets pushed on users’ timeline or shown while they are watching videos, stories or while scrolling the feed on their timelines. -
Content Marketing-
There is a very famous quote in Digital Marketing, Which is “CONTENT IS THE KING!” We have seen that quality content, optimal marketing budget & strategy can create wonders for you. Thus it is very important to create relevant, engaging & user-friendly content for a marketing campaign. Content Marketing is a focused approach taken to create & distribute unique, relevant & valuable content consistently. The goal of content marketing is to attract, engage & retain a pre-defined audience. Ultimately the success of content marketing can be measured based on the conversion of users or profitable interaction by customers. -
Email Marketing-
Email Marketing is a part of Digital Marketing but it’s quite conventional. It simply involves the process of sending a commercial message using email to an individual or group of people. There are different types of emails. A few of them are ‘Welcome Emails’, ‘Newsletter Emails’, ‘Lead Nurturing Emails’, ‘Sponsorship Emails’, etc. -
Influencer Marketing-
Influencer Marketing or Influence Marketing is nothing but an evolved form of Social Marketing. It involves product endorsements & placement by social media influencers/content creators who have knowledge, expertise & influence in their field.
Usually, influencers are the content creators who have a good follower base on social media platforms like Facebook, Instagram, Twitter also on video sharing platforms like YouTube, Tik-Tok, etc. As they have plenty of followers on social media platforms, it helps businesses to reach the maximum number of people in comparatively low time, budget & efforts. Thus it is quite effective & in trend for marketing & promoting your products.
Conclusion:
In this article, we just tried to explain Digital Marketing & its elements in a short brief. Digital Marketing is huge & can not be covered in just one article. Thus we have planned a series of blogs on different topics in Digital Marketing which are published soon on this site. So stay tuned & subscribe to our newsletter to get updates.